OFFER

We tested out multiple different offers and the best one that we used to scale were these 2:

Buy 1 and get 70% Off Anti Aging Serum + Free Shipping

Buy 1 and get a Free 2 Month Supply worth of Eye Balm + Free Shipping

We increased the prices so when the 70% off discount was applied. The prices were still competitive and margins were profitable. 

CONTENT

Brands overall are not launching enough content. On average we are doing 8-12 edits a week. See, you don’t need to create entire new videos, photoshoots, etc etc. All you need is a system that you can Test, Prove, Plug & Play, Optimize, and Repeat. So how did we do this?

Creating videos that are simple, fast, and quick to edit (Part of this is you need to have content).

Once you have the content you can edit it in so many ways. Example: Adding different copy to the video, testing different headlines, font color, font sizes, different music, adding a different intro, changing the background color to an image (the list can go on and on).

It makes scaling easier because you are able to identify what works, what doesn’t, and continue to repeat what works.

SCALING ADS 

We used a combination of high ABO (Ad budget Optimization) Ads 

Optimizing: ABO Ads

$100-300/day per ad set.

Test Placements with the best audiences (Example FB + IG News Feed Only)

Test Best Performing Creatives with new audiences

Test your best audiences with different ad copy/thumbnails/headlines but with your best content

Keep everything organized so you know what you’re testing at all times.

3-4 creatives per ad set.

BROAD Audiences and INTEREST Stacks (combining 2 or more interests together) worked the best

CBO

Leave the winning ABO budgets alone on Phase 1. Duplicate it to a new campaign. Set up the CBO $1,000/day budget. Copy the Ad ID.

3-4 Ad sets.

Once we saw winners, we would duplicate a new CBO campaign and increased the budget by 30-40%

Each CBO campaign would test one specific offer. I never mixed the offers together within the same CBO campaign just for organization purposes only.

CBO Cloud

$3,000/Day

5+ Ad sets together.

Only used the Best Ads (I always have 4 of these campaigns running per day)

Phase 3.1: Manual Bids

Conversion campaign. Value based. Set the ROAS bid control.

How I set it up? I would do the old school sneak attack method.

Used my best audience. Best ads (3 or 4 max) + Best Offer.

Ad Set 1: manual bid 0.51x roas

Ad set 2: manual bid 0.61x roas

Ad Set 3: manual bid 0.71x roas

Ad set 4: manual bid 0.81x roas

Incrementally went up to 2.1x roas.

(Some would spend a lot less than others).

The ones that didn’t perform I would turn them off. And turned them back on the next day (early in the morning). After 3 days of not performing well I would completely turn it off.

Cost Per Result bids: Same set up as sneak attack method like I mentioned above. Started at 0.5x CPA (Cost Per Acquisition) and would incrementally go up by per dollar amount. Lifetime budget campaigns performed well.