HOW WE HELPED 

Eye Cream Brand Generate 1 Million Dollars in Revenue in a Single Month at a 4.5x ROI!

HOW WE HELPED 

Eye Cream Brand Generate 1 Million Dollars in Revenue in a Single Month at a 4.5x ROI!

AD SPEND

$251,820.91

REVENUE

$1,145,298.88

ROAS

4.54x

The Challenge

Back in January of 2022, this brand's only offer was a 10% off automatic daily discount. While the offer did ok, it wasn’t enough. Creating an irresistible offer was vital to the growth of this brand. Another challenge was the creatives: They were dealing with a lot of creative fatigue which then caused bad cold traffic ad performances (low roas). And lack of structure in campaign ads management led to a lot of confusion and disorganization when it comes to testing, scaling, and optimizing. 

The Solution

OFFER

We tested out multiple different offers and the best one that we used to scale were these 2:
Buy 1 and get 70% Off Anti Aging Serum + Free Shipping
Buy 1 and get a Free 2 Month Supply worth of Eye Balm + Free Shipping
We increased the prices so when the 70% off discount was applied. The prices were still competitive and margins were profitable. 

CONTENT

Brands overall are not launching enough content. On average we are doing 8-12 edits a week. See, you don’t need to create entire new videos, photoshoots, etc etc. All you need is a system that you can Test, Prove, Plug & Play, Optimize, and Repeat. So how did we do this?
Creating videos that are simple, fast, and quick to edit (Part of this is you need to have content).
Once you have the content you can edit it in so many ways. Example: Adding different copy to the video, testing different headlines, font color, font sizes, different music, adding a different intro, changing the background color to an image (the list can go on and on).
It makes scaling easier because you are able to identify what works, what doesn’t, and continue to repeat what works.

SCALING ADS 

We used a combination of high ABO (Ad budget Optimization) Ads 
Optimizing: ABO Ads
$100-300/day per ad set.
Test Placements with the best audiences (Example FB + IG News Feed Only)
Test Best Performing Creatives with new audiences
Test your best audiences with different ad copy/thumbnails/headlines but with your best content
Keep everything organized so you know what you’re testing at all times.
3-4 creatives per ad set.
BROAD Audiences and INTEREST Stacks (combining 2 or more interests together) worked the best
CBO
Leave the winning ABO budgets alone on Phase 1. Duplicate it to a new campaign. Set up the CBO $1,000/day budget. Copy the Ad ID.
3-4 Ad sets.
Once we saw winners, we would duplicate a new CBO campaign and increased the budget by 30-40%
Each CBO campaign would test one specific offer. I never mixed the offers together within the same CBO campaign just for organization purposes only.
CBO Cloud
$3,000/Day
5+ Ad sets together.
Only used the Best Ads (I always have 4 of these campaigns running per day)
Phase 3.1: Manual Bids
Conversion campaign. Value based. Set the ROAS bid control.
How I set it up? I would do the old school sneak attack method.
Used my best audience. Best ads (3 or 4 max) + Best Offer.
Ad Set 1: manual bid 0.51x roas
Ad set 2: manual bid 0.61x roas
Ad Set 3: manual bid 0.71x roas
Ad set 4: manual bid 0.81x roas
Incrementally went up to 2.1x roas.
(Some would spend a lot less than others).
The ones that didn’t perform I would turn them off. And turned them back on the next day (early in the morning). After 3 days of not performing well I would completely turn it off.
Cost Per Result bids: Same set up as sneak attack method like I mentioned above. Started at 0.5x CPA (Cost Per Acquisition) and would incrementally go up by per dollar amount. Lifetime budget campaigns performed well.

Ready to become the next success story? 

Let’s Work Together

Niko Midi Pack 

Digital Product

"We are the fastest low ticket music product to make 1 Million Dollars in less than 5 Months."

Playlist Booker

ECommerce

"Brand new business launch to 1 Million Dollars in less than 6 Months with 3.5x ROAS!"

Eye Cream Brand

ECommerce

"We made 1 Million Dollars in a single month and had a 4x ROAS!"

Niko Midi Pack 

Digital Product

"We are the fastest low ticket music product to make 1 Million Dollars in less than 5 Months."

Playlist Booker

ECommerce

"Brand new business launch to 1 Million Dollars in less than 6 Months with 3.5x ROAS!"

Eye Cream Brand

ECommerce

"We made 1 Million Dollars in a single month and had a 4x ROAS!"

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DISCLAIMER: The sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.

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