HOW WE HELPED 

Skincare Brand Generate $773,000 in Revenue in a Single Month at almost a 5x ROI!

HOW WE HELPED 

Skincare Brand Generate $773,000 in Revenue in a Single Month at almost a 5x ROI!

AD SPEND

$160,898.20

REVENUE

$773,172.12

ROAS

4.96x

The Challenge

99% of Media Buyers and Business Owners are still stuck in the old 2019 system of TOF (Top of Funnel), MOF (Middle of Funnel) BOF (Bottom of Funnel). Ever since the iOS 14 update started happening and tracking has become less reliable. 
But the problem is that there’s no real good or solid marketing strategy behind it. You are depending and leaving all of the control of your ad performance and marketing into the algorithm.

Overall, lack of Campaign Structures and Ad systems led to unprofitable numbers. This brand hired 2DG Media to run paid traffic ads and content creation to increase profitability margins and lower cost per acquisition (Facebook, Instagram, and Google)

The Solution

Here’s the framework: 

Phase 1 - Audience Farming.
Phase one is designed to help people find different variables and pockets of audiences meant to be at their highest potential for your business.
Most importantly, in this level you do not want to get into the learning limited phase because what happens most of the time is it will create lots of day to day volatility. If volatility begins, then it will throw off your campaigns which will create instability in the ad account. Also simultaneously testing too many things at once throws it off as well.

SO what do you do? 

Test in ABO format and use micro budgets. $10 per ad set is good. Each ad set you want to have 1 interest/keyword. Each single interest you want to duplicate the ad set 3-4x. From these duplications you want to test different variables. In these different variables you want to test either mobile only, IOS devices only, Male Only, and Female Only.
Here’s how it will look: 
Ad Set 1
Cars (single interest/keyword)
Mobile Only
Ad Set 2
Cars (single interest/keyword)
IOS devices Only
Ad Set 3
Cars (single interest/keyword)
Male Only
Ad Set 4
Cars (single interest/keyword)
Female Only

The goal here is to figure out what performs after 3 to 4 days of testing. Once you find the ad sets performing, you can take that same ad set. Duplicate it. And increase the budget. So by doing this you are minimizing risk and taking in account what is performing, what is growing, and all while not dealing with learning limited. 

Click on suggestions to always find new audiences.

Phase 2
Creative testing. The key to creatives is the more you have, the closer you will be to achieving your results and your goals. The reason why is because just like testing audiences, you need to find what works. And once you find what works you can create similar variations of those winning creatives that are known to perform well. By doing this it will give you account stability, and give you clarity on exactly what you need to achieve consistent and predictable results. 

So phase two is essentially designed to get as much revenue and profit from these campaigns as possible. When you see a specific ad set or campaign that is performing and winning. Think about what can you do to make it better ... the creative, ad copy, headlines, hooks, and offers. Once you’re in this mindset of always wanting to improve the creatives, then you create stability within the ad account. Phase 2 is designed to always have winning creatives which will lead to predictability and consistency. This also eliminates creative fatigue that a lot of business owners and ad accounts encounter.

Phase 3

So far we have 2 controls: New audiences from Phase 1 and Creatives from Phase 2: We got the ad copies, offers. hooks, videos, images.
Phase 3 allows you to test with greater confidence because you know what performs well from the previous phase 2 testing. 

Here are examples of campaign structures and Ad Sets that worked for us 

(CBO) $1,000
Single Interest Audience - Men + Women - Auto Placement
ADSET 1 → AD 1, AD 2, AD 3 exclude purchasers and people who engaged
ADSET 2 → AD 1, AD 2, AD 3 exclude purchasers and people who engaged
ADSET 3 → AD 1, AD 2, AD 3 exclude purchasers and people who engaged
(ABO) $225
LLA Purchase Audience (Customer list of 5,000+) - Men + Women 
1% 2%, 3%, 4%
I duplicated this 5x (All running at the same time. Same day). If Cost per ATC was too expensive I would turn it off based on Cost Per Add to Cart metrics in Ad level (Not Ad Set)
(ABO) $400
No Interest. 18-65+ Men and Women (FB + IG NF only)
(Initially duplicated 10 spread out in 10 days. Each day new duplicated ad set. 4 performed best)
(CBO) $1,650
No Interest - Women Only - IOS devices Only - (Auto)
ADSET 1 → AD 1, AD 2, AD 3 exclude purchasers and people who engaged with post or ad
ADSET 2 → AD 1, AD 2, AD 3 exclude purchasers and people who engaged with post or ad
ADSET 3 → AD 1, AD 2, AD 3 exclude purchasers and people who engaged with post or ad
So yea, that’s the step by step of how we did this broken down in a way that you can systematically plug into your Ads Manager 

(This framework and system works)

Niko Midi Pack 

Digital Product

"We are the fastest low ticket music product to make 1 Million Dollars in less than 5 Months."

Playlist Booker

ECommerce

"Brand new business launch to 1 Million Dollars in less than 6 Months with 3.5x ROAS!"

Eye Cream Brand

ECommerce

"We made 1 Million Dollars in a single month and had a 4x ROAS!"

The Challenge

99% of Media Buyers and Business Owners are still stuck in the old 2019 system of TOF (Top of Funnel), MOF (Middle of Funnel) BOF (Bottom of Funnel). Ever since the iOS 14 update started happening and tracking has become less reliable. 
But the problem is that there’s no real good or solid marketing strategy behind it. You are depending and leaving all of the control of your ad performance and marketing into the algorithm.

Overall, lack of Campaign Structures and Ad systems led to unprofitable numbers. This brand hired 2DG Media to run paid traffic ads and content creation to increase profitability margins and lower cost per acquisition (Facebook, Instagram, and Google)

The Solution

Here’s the framework: 

Phase 1 - Audience Farming.
Phase one is designed to help people find different variables and pockets of audiences meant to be at their highest potential for your business.
Most importantly, in this level you do not want to get into the learning limited phase because what happens most of the time is it will create lots of day to day volatility. If volatility begins, then it will throw off your campaigns which will create instability in the ad account. Also simultaneously testing too many things at once throws it off as well.

SO what do you do? 

Test in ABO format and use micro budgets. $10 per ad set is good. Each ad set you want to have 1 interest/keyword. Each single interest you want to duplicate the ad set 3-4x. From these duplications you want to test different variables. In these different variables you want to test either mobile only, IOS devices only, Male Only, and Female Only.
Here’s how it will look: 
Ad Set 1
Cars (single interest/keyword)
Mobile Only
Ad Set 2
Cars (single interest/keyword)
IOS devices Only
Ad Set 3
Cars (single interest/keyword)
Male Only
Ad Set 4
Cars (single interest/keyword)
Female Only

The goal here is to figure out what performs after 3 to 4 days of testing. Once you find the ad sets performing, you can take that same ad set. Duplicate it. And increase the budget. So by doing this you are minimizing risk and taking in account what is performing, what is growing, and all while not dealing with learning limited. 

Click on suggestions to always find new audiences.

Phase 2
Creative testing. The key to creatives is the more you have, the closer you will be to achieving your results and your goals. The reason why is because just like testing audiences, you need to find what works. And once you find what works you can create similar variations of those winning creatives that are known to perform well. By doing this it will give you account stability, and give you clarity on exactly what you need to achieve consistent and predictable results. 

So phase two is essentially designed to get as much revenue and profit from these campaigns as possible. When you see a specific ad set or campaign that is performing and winning. Think about what can you do to make it better ... the creative, ad copy, headlines, hooks, and offers. Once you’re in this mindset of always wanting to improve the creatives, then you create stability within the ad account. Phase 2 is designed to always have winning creatives which will lead to predictability and consistency. This also eliminates creative fatigue that a lot of business owners and ad accounts encounter.

Phase 3

So far we have 2 controls: New audiences from Phase 1 and Creatives from Phase 2: We got the ad copies, offers. hooks, videos, images.
Phase 3 allows you to test with greater confidence because you know what performs well from the previous phase 2 testing. 

Here are examples of campaign structures and Ad Sets that worked for us 

(CBO) $1,000
Single Interest Audience - Men + Women - Auto Placement
ADSET 1 → AD 1, AD 2, AD 3 exclude purchasers and people who engaged
ADSET 2 → AD 1, AD 2, AD 3 exclude purchasers and people who engaged
ADSET 3 → AD 1, AD 2, AD 3 exclude purchasers and people who engaged
(ABO) $225
LLA Purchase Audience (Customer list of 5,000+) - Men + Women 
1% 2%, 3%, 4%
I duplicated this 5x (All running at the same time. Same day). If Cost per ATC was too expensive I would turn it off based on Cost Per Add to Cart metrics in Ad level (Not Ad Set)
(ABO) $400
No Interest. 18-65+ Men and Women (FB + IG NF only)
(Initially duplicated 10 spread out in 10 days. Each day new duplicated ad set. 4 performed best)
(CBO) $1,650
No Interest - Women Only - IOS devices Only - (Auto)
ADSET 1 → AD 1, AD 2, AD 3 exclude purchasers and people who engaged with post or ad
ADSET 2 → AD 1, AD 2, AD 3 exclude purchasers and people who engaged with post or ad
ADSET 3 → AD 1, AD 2, AD 3 exclude purchasers and people who engaged with post or ad
So yea, that’s the step by step of how we did this broken down in a way that you can systematically plug into your Ads Manager 

(This framework and system works)

Ready to become the next success story? 

Let’s Work Together

Niko Midi Pack 

Digital Product

"We are the fastest low ticket music product to make 1 Million Dollars in less than 5 Months."

Playlist Booker

ECommerce

"Brand new business launch to 1 Million Dollars in less than 6 Months with 3.5x ROAS!"

Eye Cream Brand

ECommerce

"We made 1 Million Dollars in a single month and had a 4x ROAS!"

© 2020 2DG Media

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DISCLAIMER: The sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.

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