The Solution

After split testing multiple different offers we found that stating specific products were 70% OFF was by far the best when it comes to increasing store optimization rate. We created video ads that were fun, family friendly, nice catchy music, and explained the entire process very well. 

Our campaign set up was very straight forward: 

Month 1

We started out with a Budget of $1,200

$40/Day

Beginning Set Up:

Campaign 1

4 Ad Sets

1 Creative each

$10 / each

I let first campaign run for 3 days just to get data.

By Week 2 consistent sales were coming in and I added 2 Creatives Per Ad Set.

Month 2

Our new campaign structure

Campaign 1:

4 Ad Sets

3 Creatives

4 Different Audiences

Campaign 2:

4 Ad Sets

3 Creatives

4 Different Audiences

Campaign 3:

Duplicate Ad Set Winners from the month before

Campaign 4:

Original Ad Set Winners from Month before

The secret is diversifying and multiplying.

The results were consistent and each day we were growing more and more. Even when numbers were dropped, we knew by turning off certain ad sets our ROAS will double the next day because of it.

The more we diversified and tested new angles the more consistent our results were.  This made it a lot easier to scale.